Guía para la Distribución (Talent Campus 2012)

Las siguientes ideas fueron desarrolladas por los distribuidores convocados al Talent Campus de la Berlinale. Después de muchos días de trabajo y discusión, se decidió enviar este documento a los realizadores del Campus, a modo de una primera guía para entender (e incorporar) la Distribución.
Acá va el original en (comprensible) inglés:

1.- Do not make films for yourself or with a festival in mind. Picture your audience. Thinking commercially of your project, doesn't make it any less artistic.

2.- A world sales agent is not the same as distributors. Having a sales agent doesn't guarantee a distribution in any territory!

3.- Get involved with distribution ASAP!!!! Even long before you find a distributor, it's important to picture how, when, where… your film should be distributed around the world.

4.- Think of producing advertising material right from the very beginning. (Stills, teasers, trailers, music samples…)

5.- Do your industrial research. Investigate company profiles and find the proper festival / sales agent / distribution company for your project. Distribution is finding the right agent.

6.- Distributors are not your enemy : there is no artistic difference in producing or distributing a film. Creativeness doesn't stop after the wrap.